| dress dreams bridal boutique

our ambition was to reflect the luxe, glam and sassy wedding gowns that Dress Dreams is known for. we explored three central design concepts to draw out unique + distinct characteristics for the boutique: Miami Glitz, Cali Chic + Parisian Gla-amour. Miami Glitz shone through with its confident, refined, joyful + girly air. we worked to create a full brand iD with logo, marks, patterns, palette + fonts.

we were then commissioned to assist on redesign the boutique working with our interior design consultant, Kate Malone Interiors + builder who translated the brand iD, personality + aura to life. every detail of the refurbishment was a touch point in the brides journey with her entourage from arrival through to purchase.

deliverables › brand vision + profile. brand identity. e-commerce web refresh. brand collateral + printed materials. boutique re-design + signage. ongoing design support.

identity › luxe. glam. sassy

WHAT KATE SAID…

“I can genuinely say that working with Myf and Olivia to create a new brand iD for Dress Dreams was one of the most enjoyable experiences I have had in my professional career. Their dedication to creating my dream brand iD was fantastic, and the creative process they led was purposeful, inspiring and fun. They immersed themselves wholly in my industry, my business, and my personal likes and dislikes to really connect with what we were trying to create. The result was not only a brand iD that I love so so much, but one that really reflects our business, product, and the aura we wish to convey to our customers. Their work is thoughtful and soulful and their different areas of expertise compliment each other beautifully. I will be forever grateful for the creativity and time they have given me and the life they have breathed into Dress Dreams.”

next project ›