| abbie carnegy art

expressionist, contemporary fine art

capturing the soul, energy + happiness of Abbie Carnegy’s art our vision when we undertook the brand iD… creating an identity that could gracefully endorse the changing rhythms of her work through each season and collection.

understanding the glow + joy that the artwork exudes + brings to people’s home led us to create 3 concepts that reflected unique nuances from, Candy Pop, Summer Glow + the favoured route, Chic Boutique. we proceeded to development phase to create an iD that’s refined, lux and polished where design, quality and finesse is admired. the essence is pure, still + timeless with space to breathe.

with the identity created we proceeded to the e-commerce website creation working on every aspect from the foundations of user experience + inventory planning through to the design, art direction, content, flow and go-live to connect folk with the most joyful, relaxed pieces of artwork for their homes.

deliverables › brand planning workshop, vision + profile. brand identity. e-commerce web design, content creation + project management. brand collateral + printed materials design.

identity › elegant, precise + established

WHAT ABBIE SAID…

“From concept to completion, Olivia and Myf were full of brilliant ideas and tailored them exactly to my needs. They listened every step of the way and it was as though they climbed inside my head, unscrambled a crazy Jackson Pollock, sprinkled it with their magic star dust and produced a neat and ordered Mondrian with my name all over it. And ok, I admit it, I did actually cry happy tears when they showed me their final work. I can not recommend them highly enough. They truly are The Dream Team!”