| sage & sonny

this commission started with an enquiry from scotland. Lynsey had seen our 91 Magazine placement and reached out to share her vision for a mindful living e-store selling small batch goods, sage & sonny. we were commissioned to make this happen…

Lynsey’s launch collection includes goods from wonderful indie makers in scotland alongside her essential oils blends. she was inspired to start blending when her boys were tiny and she saw positive wellbeing + mindful benefits each essence brought them at different times of day. she realised the ritual of anchoring her day at home with the blends slowed her down too. it helped steady her mind and recalibrate. she started seeking out other ways to enrich her day with rituals + routines, it’s these moments that are at the heart of S&S.

—

at brandologie, it was our task to take that vision and create a sustainable business model. we built a solid business strategy + plan to make a spring board from which to grow.

then we began the brand identity process, creating a soulful iD that encapsulated the S&S foundational purpose. we locked in a DNA that’s strong, bare and clean with raw energy and free spirit… the results of which are below, there will be more to follow in autumn + winter of 2022.

—

brandologie deliverables › brand iD creation, business planning + consulting, website design + content, product collection planning, packaging + content, instagram strategy, e-commerce printed collateral and in-store display materials for stockists and pop-ups.

identity › grounded. soulful + reflective