OUR BRANDING PACKAGES

the power of branding is immeasurable. successful brands connect customers with a product or service + communicate core values using carefully designed + sublime, careful visual cues to create an emotional connection.

at brandologie we offer 3 levels of service: Bare Bones, Bedrock +Evolve to suit clients at different stages of the business lifecycle. whatever the scale each brand is commercial, impactful + relevant.

BARE BONES

// WHY CHOOSE THIS?

need a logo? just setting out? our Bare Bones package will create a soulful logo to step out into the world with.

// ELEMENTS

› 2 exploratory routes
› primary logo x 1
› font family
› colour palette
› brand guide x 1 page
› look + feel moodboard

// APPLICATION + DELIVERABLES

business card or alternative (excl. print)
social media handle x 1
logo supply jpeg.eps. png in colour + white

3-4 weeks
50% deposit

// PROCESS

› client questionnaire + zoom consultation
› presentation of routes + feedback
› development of logo
› sign off + delivery of logo

BEDROCK

// WHY CHOOSE THIS?

ready to charter new territory? on the cusp of change? our Bedrock package is a pandora’s box of multi-layered visual elements and components with a suite of assets that embraces + shapes the future.

// ELEMENTS

› 2-3 concepts
› primary logo x 1
› secondary logo x 1
› font family
› patterns x 3 or icons x 3
› colour palette
› brand board x 1 page

10 page brand guidelines doc
› inc the elements
› brand essence
› brand narrative
› image direction
› tone of voice

APPLICATION + DELIVERABLES

logo supply jpeg.eps. png in colour + white
business card or alternative (excl. print)
2 pieces of collateral (website holding page, letterhead, invoice etc)
social media profile graphics x3

4-6 weeks
50% deposit

// PROCESS

› client questionnaire + zoom consultation
› presentation of routes + feedback
› development of chosen routes + zoom dial-in
› brand iD reveal
› presentation of f brand guideline document
› sign off + roll out on assets

EVOLVE

// WHY?

ready to stand out? time to pivot + react to the changing market place? our evolve package will build rock-solid brand foundations from what the brand looks like, sounds like, feels like. we’ll run a work shop to distill the essence, condense the strategy and dive deep on brand charactersitics before providing with deliverables that are ready-to-go.

// ELEMENTS

› 2-3 concepts
› primary logo x 1
› secondary logos x 2
› font family
› custom icons x 3
› patterns x 3 or icons x 3
› colour palette
› tag line or brand copy paragraph › brand board x 1 page

3 hour brand scoping workshop virtual project kick-off + briefing

20 page brand guidelines doc workshop learnings
 story telling + core messages
› brand essence
› brand narrative
› image direction
› tone of voice
› target market
› brand strategy snapshot

10 page instagram flow + strategy doc
› objective
 first
› 6 posts
 photo moodboard

› grid planning rotation

› hashtags


// APPLICATION + DELIVERABLES

logo supply jpeg.eps. png in colour + white
business card or alternative (excl. print)
4 pieces of collateral (excl. print) (website holding page, letterhead, invoice etc)
social media graphics x 3

6-8 weeks
50% deposit

// PROCESS

› client questionnaire + zoom consultation
› 3 hours brand scoping workshop + project kick off
› presentation of routes + feedback
› development of chosen routes + zoom dial-in
› brand iD reveal
› presentation of brand guideline document
› sharing of instagram flow + strategy doc
› sign off + roll out on assets