| bambino merino
a chance to work on the the UK’s first baby merino sleepwear co. Bambino Merino was a great to celebrate the heritage of the very finest, beautiful natural merino wool baby goods.
we set out to create an iD that captures the wonder of babyhood + the cosiness of sleep balanced with the high function of merino wool to catch the eye of discerning parents at the core of the brand is a balanced, understated, refined purity. we explored central design concepts to reflect this: Nurturing Organic, California Charm, Nostalgic Plush + Scandinavia Lux resulting in the creation of the iD that’s graceful, immaculate, refined + demure with a foundation that’s classic authentic + pure. we worked to create a full brand iD with logo, marks, patterns, palette + fonts.
next we worked on the packaging, garment labelling, gift box, swing tag + care labels. we worked on the e-commerce web design + content creation plus photography direction. next came the social media strategy + ongoing creation of materials for the growing business.
brandologie deliverables › visual identity. brand collateral + materials. web design + content. social media strategy. packaging + garment labelling. printed material. packaging. gift box. swing tag + care label.
deliverables › visual identity. brand collateral + materials. web design + content. social media strategy. packaging + garment labelling. printed material. packaging. gift box. swing tag + care label.
identity › charming. graceful. pure.
WHAT KATIE SAID…